Dear Home Seller,

Hello there! Welcome to this exciting phase in your life! We want to share with you a few important statistics just to keep in mind as you enter the initial phases of selling your home.

As you might have noticed, a lot has changed (and continues to change) in the real estate world. We do business drastically different from the way we did just 5 years ago. The Internet, social media networks, and mobile applications have changed practically everything about the way we do business. The home buying and selling process has moved almost entirely from paper to the web, buyers and sellers have access to tons of property data through real estate websites, Facebook, Twitter, and mobile apps, and agents now connect with prospective clients on a much more personal level.

Here’s what we know about how buyers are searching for homes in 2011:

• 90% of all buyers use the internet to search for homes
• 37% buy the home they find online
• 59% search for homes on MLS websites
• 45% search for homes on Realtor.com
• 43% seach for homes on local real estate websites (like cbtownside.com!)
• 42% search for homes on agent websites
• 2% seach for homes on social networking sites
• 2% seach for homes on YouTube

In short, it’s advantageous to work with an agent and a company that places an emphasis on online advertising. At Coldwell Banker Townside, REALTORS®, we focus on giving listings targeted local distribution and worldwide internet exposure. So, you might be asking, “What does your worldwide internet exposure for our listings look like?” We’re glad you asked! Just check out the chart below.

All the best,

Your friends at Coldwell Banker Townside, REALTORS®